Erika Godwin is the founder of Barketing Solutions, a company dedicated to helping pet care businesses build professional, results-driven websites that attract clients and support long-term growth. Since launching Barketing in 2017, Erika and her team have worked with hundreds of pet sitters, dog walkers, and pet service providers across North America to improve their online presence, search rankings, and overall marketing performance.

She is also a co-founder of ProPet Software, a leading kennel management platform, and Pet Biz Reports, a tool designed to provide clear, actionable marketing insights for pet business owners.

In addition to her work with Barketing, Erika is actively involved in supporting the broader pet care community, including co-founding Canadian Pet Care Professionals, a membership-based organization focused on education, connection, and raising industry standards. She is a frequent guest expert in industry groups, masterminds, and conferences, where she shares practical strategies on websites, SEO, and marketing.

Known for her practical, no-fluff approach, Erika is passionate about helping pet business owners simplify their marketing, make smarter decisions, and build businesses that truly work for their lives.