Competing with the Apps: How Local Pet Care Businesses Win on Trust
FPSA Webinar Series: Education for Pet Professionals
with Carla McClellan, Tallahassee Lassie Pet Care
Carla will share how independent pet care businesses can stand out in today's market.
National pet care apps may dominate search results, but they don’t have to dominate your market.
Carla will share how independent pet care businesses can stand out by focusing on:
Trust and credibility
Strong local branding
Exceptional client experience
Clear communication and positioning
Attracting higher-quality clients without competing on price
Sustainable growth without losing the heart behind your business
Carla is the owner and founder of Tallahassee Lassie Pet Care, a professional, team-based pet sitting and dog walking company serving Tallahassee, Florida. She has built a trusted local brand by combining strong systems with genuine, human-centered service.
Click below to watch the replay
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